Brand Machines · Press room

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Book information and materials for media, educators, and design professionals.

A General Theory of Brand Systems

Viktor Berthelius · 2026

490 pages · 26 chapters · 49 figures

Both editions are available on Amazon in Kindle, paperback and hardcover.

Press release · 3 October 2026PDF ↓Download the press dossierPDF ↓High-resolution coverJPG ↓Reading samplePDF ↓Download ES + EN press kitZIP ↓

Synopsis

Brand Machines develops a general theory of brand systems. It examines identity as an interconnected, modular, evolving architecture organized across seven operational layers. The book brings together 26 chapters and 49 figures in a 490-page print edition.

Viktor Berthelius

A brand systems architect, creative strategist, and transdisciplinary builder. His work connects creative direction, software engineering, and business strategy. Brand Machines is his first book.

Author on Amazon