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Press room

Book information and materials for media, educators, and design professionals.

A General Theory of Brand Systems

Viktor Berthelius · 2026

490 pages · 26 chapters · 49 figures

Launch status: both editions submitted to KDP. Commercial availability awaiting confirmation.

Download the press dossierPDF ↓High-resolution coverJPG ↓Reading samplePDF ↓Download ES + EN press kitZIP ↓

These materials may be used to report on, review, or discuss the book, with credit to Viktor Berthelius and without altering the content. This does not authorize redistribution of the full book.